Macao Silver Tourism Innovation Forum

Standing at a career crossroads?
Want to start a business but cannot find a promising direction?
Looking to transform your enterprise but unsure where the market will be in the next decade?
The silver economy may be the answer you have been waiting for.
The data speaks for itself:
In 2017, visitors aged 55+ made up just 20.9% of Macao’s total arrivals.
By 2024, that share had risen to 27.9%.
Silver tourism—limitless opportunity
Spending power, demand for quality service and a hunger for cultural experiences are redefining what “travel” means for older visitors. They want depth, warmth and substance—not a whirlwind checklist. Are you ready for these customers?
This forum brings together four distinguished speakers to explore Macao’s silver cultural-tourism opportunities and practice:
Wang Chengbin, Development Director, Caritas Macau
— Travel agency services
Hu Huifang, President, Macau Professional Tourist Guides Association
— New cultural routes for silver tourism: Macao’s opportunities and practice
Cai Jianhua, President, Macao Pharmaceutical Manufacturers Association
— Positioning Macao as a world-class health & wellness tourism destination
Hu Yupei, Managing Director, Macao Explorer Cultural Tourism
— Building a sustainable development system for the silver cultural-tourism industry

Forum details
Date: 7 August 2026 (Friday)
Time: 10:00 – 11:30
Venue: GMBPF – Main Stage
Organiser: 2025 Guangdong & Macao Branded Products Fair
Supporting organisations: Caritas Macau; Macau Professional Tourist Guides Association; Macao Pharmaceutical Manufacturers Association; Macao Explorer Cultural Tourism

How to register

Scan the QR code on the poster or click the link to register—places are limited:
https://app-b3871s7g50xt.appmiaoda.com/survey/6a727c31-408b-4c42-8242-9ba7d959bcb7?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExN0dObmdNaDFsNDViQWdYcHNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR6eSbG3GC4DJx8v77wZSMOpE5zW6XR6uxdiUoFNa-TVpdKjlTUpjBUPe7dhoQ_aem_unJzrUulxKZMqZsqmlWxmA
The first 50 registrants will each receive a black sandalwood meridian comb!
Don’t miss out—register now!