The 2025 Guangdong & Macao Branded Products Fair (2025GMBPF) took place from 24 to 27 July in Cotai Expo Hall D, The Venetian Macao. This four-day event featured a diverse array of activities, including product sales, business matching, forums, guided community tours, and multi-venue events in Macao and Hengqin. By leveraging Macao’s unique position as a platform between China and Portuguese-speaking countries (PSCs), the 2025GMBPF sought to put into practice the Macao SAR Government’s “1+4” development strategy for adequate diversification and capitalised on the significant development opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area and the Cooperation Zone, in order to strengthen economic and trade ties between Guangdong and Macao, and reinforce connections with Belt and Road countries and PSCs. With a focus on the silver economy and the China chic industry, this year’s event set up a dedicated exhibition area on senior health and wellness to create an integrated platform for the silver industry while promoting the wider adoption of smart health products. In addition, it continued last year’s “China chic” theme to help local enterprises seize relevant opportunities and foster cultural transmission through industrialisation.